Our Brand Story

SRI brand story

At SRI, our original vision was to reshape the wellness and beauty world with fresh products that raise the bar. We aim to close the distance between tomorrow's breakthroughs and the needs people have right now.

We began with skincare, but soon spotted a major chance to reshape hair care, especially hair dryers. Even though almost everyone owns one, the category had barely changed for decades. Drawing on what we knew from skincare, we became one of the pioneers of dryers built with Red Light Therapy.

These days we keep pushing limits by creating advanced hair tools, supplements, and skincare aimed at scale health and hair health. Working with leading scientists and universities across the country, we put the newest hair-health discoveries within everyone's reach.

We are dedicated to making products that blend premium ingredients, pioneering technology, and fresh design, so you can turn back the clock and reach your full potential.

UNIQUE BRAND PROPOSITIONS

Grounded in science and research.
Practical, well made, and stylish.
Excellent customer service.

Family
 Beauty ought to adapt to the way you live, rather than asking you to adapt to it. We design our products so you look and feel your best, freeing you to put your energy into what counts most: your family and the time you spend together.

Genuine & Authentic
 We care about real people, real outcomes, and honest conversations. There are no filters and no empty claims, only products that do what they promise, because being genuine defines both our identity and everything we sell.

Health & Wellness
 Beauty is about more than looks; it is about feeling lively, energized, and self-assured through every season of life. We build our products to back active, empowered women as they embrace wellness and vitality and feel naturally beautiful in their own skin. Thanks to our innovative solutions, you can start each day with confidence, knowing you are showing the world your best self, whatever your age.

Our Values

Our Values

Mission

Our aim is to help you look beautiful through innovative beauty products that deliver real, tangible results.

Vision

Bring next-level beauty and health within reach of everyone.

Board of Advisor and Brand Ambassadors:

Created by a group of specialists and dermatologists who know exactly what your hair needs.

Dr. Ashley Magovern

Dr. Ashley Magovern

Dermatology & Aesthetics

Board-certified dermatologist Dr. Ashley Magovern is the founder of Manhattan Dermatology, based in Manhattan Beach, California. After graduating from Georgetown, she completed training at Stanford, the University of Illinois (where she was chief resident), UCSF, and Children’s Memorial Hospital. She previously worked with Dr. Howard Murad and today is Dermstore's Medical Director, an Allergan Key Opinion Leader, and a Brand Ambassador for Honest Beauty.

She also launched her own skincare brand, glowMD Skincare, and lives in Manhattan Beach together with her husband and their two daughters.